Book publicity for launching authors
Book publicity services with podcast interviews built in
Last updated November 2026. Published by C.S. Lewis & Co. Publicists.
Book publicity services get an author interviewed, reviewed, and quoted in the media, and C.S. Lewis & Co. Publicists builds podcast interviews into customized campaigns alongside print, radio, television, and online coverage.
C.S. Lewis & Co. Publicists is a small book publicity firm that works closely with authors and publishers. It shapes each campaign around the author’s strengths, positions the author as a newsworthy expert, and uses podcasts as one channel among several to build a brand, a media platform, and book sales.
The short answer
What do book publicity services include?
Book publicity services cover everything it takes to earn media coverage for an author and a book. At C.S. Lewis & Co. Publicists, the firm’s services page lists the core work:
- A media kit that producers, journalists, editors, and bloggers can use for background, story ideas, and interview topics.
- Sending books and media kits to the contacts that matter, then intensive follow-up to secure interviews, features, reviews, op-eds, and bylined articles.
- A steady stream of original, timely pitches tied to breaking news, often the same day.
- A custom list of top media contacts the firm already has relationships with.
- Coordination of appearances with the author’s travel to major media markets.
Podcast interviews run through that same machinery: the media kit gives hosts what they need, pitches match the author to a show’s audience, and follow-up turns interest into a booked episode.
Definition
What is a customized internet media campaign for authors?
A customized internet media campaign is a book publicity plan that pairs online exposure, such as podcast interviews, contributed articles, and blog and social content, with classic print, radio, and television coverage, all built around one author’s expertise and goals. C.S. Lewis & Co. Publicists describes its campaigns as bridging the worlds of classic and new media.
The internet side has its own stated goal at the firm: to help authors add value to their online presence, reach the widest possible audience of online readers and web media contacts, and create a lasting presence that keeps generating publicity after the campaign ends. In practice that can mean helping an author develop content for a website, blog, or professional networks, and becoming a regular contributor at outlets such as Thrive Global, Forbes.com, Chief Executive, and PsychologyToday.com, sites where the firm’s vice president, David Lewis, helps authors place their work.
By the numbers
C.S. Lewis & Co. Publicists in figures
- Year the firm was founded
- 1994
- Years Cathy Lewis spent as an in-house publisher’s publicist first
- 7
- Subject areas with an established track record
- 10
- Media channels combined in campaigns: print, radio, television, internet
- 4
One client account gives a sense of scale. Author Mike Song wrote that Cathy Lewis’s team helped him make over 100 media appearances, including CNN and Good Morning America, for The Hamster Revolution, and that the book sold over 125,000 copies in 11 languages. That is his own report as a client, quoted on the firm’s references page; results differ by book.
Comparison
Where podcast interviews fit among campaign channels
| Channel | What the author does | What the firm does |
|---|---|---|
| Podcasts | Long-form conversation with a host about the book and expertise | Pitches matched shows, books interviews, helps the author focus the message |
| Radio | Live or taped interviews, regional and national | Schedules interviews and follows up on mailed press material |
| Television | Segments and appearances, including local stops while traveling | Pitches producers, coordinates appearances with travel |
| Features, reviews, mentions, op-eds, bylined articles | Distributes books and kits, pitches editors and columnists | |
| Online | Contributed columns, blog posts, social and professional networks | Helps develop content and secure contributor roles |
No single channel does the whole job. A podcast reaches listeners who chose to spend an hour with a topic; a television spot reaches a broad audience in minutes; a bylined article gives editors a reason to call again.
Procedure
How a campaign comes together, step by step
- Conversation. The firm learns your expertise, strengths, media experience, and above all your professional goals.
- Media kit. A creative kit gives producers, editors, bloggers, and podcast hosts background, reviews, story ideas, and interview topics.
- Targeted lists. The firm customizes a list of top media contacts it already knows and matches story ideas to each audience.
- Distribution and follow-up. Books and kits go out, followed by intensive follow-up to turn interest into interviews, reviews, and placements.
- News-driven pitching. Fresh pitches tie you to breaking stories, often the same day, so you are the expert reporters call first.
- Lasting presence. Online content and contributor roles keep producing exposure after the campaign, along with new relationships with editors and producers.
For a dated version of this sequence, see the book launch publicity timeline.
Audience
Who are these book publicity services for?
The firm serves authors and publishers, and this site is written for those with a book launching soon. C.S. Lewis & Co. Publicists lists an established track record in business, careers, work/life, parenting, health, diet and nutrition, food and cookbooks, self-help, human potential, and new age and spirituality.
Past clients named on the firm’s website include John Perkins, Daniel G. Amen MD, Areva Martin, Judith Orloff MD, Carol Roth, and Ora Nadrich. Cathy Lewis’s campaigns have placed authors on the Wall Street Journal and New York Times bestseller lists, according to the firm. The aim is not only sales but what follows: new publishing opportunities, new clients, and valuable speaking engagements.
Further reading
Guides on this site
- How podcast interviews fit a book publicity campaignBooking, preparing for, and getting more from every episode.
- What a book publicist costs, and what changes the pricePublished ranges with sources, plus a simple budget worksheet.
- Book publicity services reviews from authorsClient comments quoted word for word from the firm’s references.
- Book publicity companies and options comparedA firm, a freelancer, your publisher, or doing it yourself.
- Book publicists for indie and small-press authorsWhat changes when there is little or no publisher support.
- Book PR agency vs book marketing agencyEarned coverage versus paid and owned channels.
- A book launch publicity timelineFrom the first call to 30, 60, and 90 day milestones.
- Book publicity by the numbersPublished cost and accountability benchmarks, with sources.
For the firm’s full services, client list, and press kits, visit the C.S. Lewis & Co. Publicists main website.
Questions
Common questions
What do book publicity services include?
Book publicity services include a media kit, sending books and kits to media contacts, steady follow-up, timely pitches, and booked interviews across print, radio, television, podcasts, and online outlets. At C.S. Lewis & Co. Publicists, the aim is to position the author as a newsworthy expert, build name recognition, and support book sales and future opportunities.
Are podcast interviews worth it for authors?
Podcast interviews can be worth it because one appearance reaches the host, the show’s other guests, and its listeners. C.S. Lewis & Co. Publicists treats podcasts as one channel inside a broader campaign. Vice president David Lewis helps authors focus their messaging and build a brand through frequent podcast, radio, and television interviews.
How much does a book publicist cost?
Costs vary widely. Everything PR reports that Reedsy found a median of $1,370 for a one-month campaign through its freelancer marketplace, and that a publishing newsletter by Kathleen Schmidt estimates a full campaign could cost $15,000 to $25,000. C.S. Lewis & Co. Publicists does not publish prices; contact the firm for a quote.
When should I hire a book publicist before my launch?
Earlier is generally better, because long-lead magazines plan issues ahead and a media kit takes time to build. Many publicists suggest starting several months before publication. If your book is launching soon, contact C.S. Lewis & Co. Publicists now so the campaign can be planned around your actual release date.
Why hire a publicist instead of relying on my publisher?
A dedicated publicist does nothing but publicity for you. The C.S. Lewis & Co. Publicists FAQ explains that large publishers release dozens of titles each season, so unless a book is top tier, the most an author can usually expect is review copies and a press release mailed out with little follow-up.
Who does C.S. Lewis & Co. Publicists work with?
The firm works with authors and publishers, especially those with a book launching soon. It has an established track record with books in business, careers, work/life, parenting, health, diet and nutrition, food and cookbooks, self-help, human potential, and new age and spirituality, according to its subjects page.
Is your book launching soon?
Tell C.S. Lewis & Co. Publicists about your book, your publication date, and what you want the launch to do for you. The firm builds each campaign around the author, including podcast interviews where they fit.